Threshold is a leading sports-performance company headquartered in the Kingdom of Saudi Arabia, dedicated to advancing athletic excellence through innovative, specialized consulting and technology-driven solutions. We integrate cutting-edge analytics, sports science, and artificial intelligence to deliver precise performance insights that connect technical, physical, and medical domains. Our platforms and advisory services enable organizations to make informed, data-driven decisions that measurably enhance team performance and operational effectiveness. By partnering closely with federations, clubs, and sports institutions, we design sustainable strategies and business models aligned with international best practices — supporting long-term growth, competitive readiness, and athlete development at every level.
We deliver innovative and comprehensive business solution models in the sports sector empowering our partners to achieve their strategic goals and fostering institutional excellence.
To be the Premier strategic Partner for sports institutions in achieving sustainable growth and building a bright future for sports by the year 2030.
Mr. Abdulaziz AlShammari is a specialist in Sports Science and Physical Activity with over five years of experience in developing sports business models. He is a founding member and former COO of the Gym Tech fitness club chain, and a former co-founder of a football academy. He has contributed to talent performance assessment at Mahd Academy and is a member of the American College of Sports Medicine.
Dr. Abdulrahman Alaqil is a specialist in performance science with a focus on high-performance measurement and elite athlete monitoring. He has collaborated with Team Denmark to develop evidence-based strategies for enhancing athletic output. A former track and field athlete and performance consultant at Al-Hilal Club, he has contributed to international research on youth fitness assessment and holds a Ph.D. in Sport and Health Sciences from the University of Southern Denmark.
Dr. Dhaifallah Alwadani holds a Ph.D. in Computer Science and is an accomplished researcher in Artificial Intelligence. He applies cutting-edge AI technologies to strategic projects, notably serving as a consultant for the Saudi Ministry of Health’s Command and Control Center, where he supports data-driven transformation and digital operations.
Dr. Ghareeb Alshuwaier is a Consultant in Sports Nutrition specializing in athlete performance and body composition, with extensive academic and practical experience across elite national and international levels. He has contributed to the success of top-tier football teams, including the Saudi national teams and Al-Hilal FC, and has published peer-reviewed research focused on optimizing athletic performance through evidence-based nutrition.